Digital Marketing Specialist - Russian Market 



 

Job responsibilities


 

- Lead a team of remote workers and be responsible for the Russian version of Ucraft’s site (ucraft.ru)

- Help with on-site content, email marketing activities, ads and social media coverage if needed

- Involve in link-building process and crowd marketing activities

- Work closely with the software development, service engineering teams, design, marketing and customer success teams

- Analyze marketing metrics and propose various improvements

- Develop strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services

- Conduct market research and be on top of industry trends to cater consumer requirements & trends

- Support in studying and examining conversion rates, traffic and other details and be able to orchestrate those details in future marketing strategies

 

 



 

Required qualifications


- Excellent knowledge of Russian language (good knowledge of either English or Armenian is a plus)

- Work experience as a Marketing Specialist, Marketing Lead, Copywriter or similar role for at least 2 years

- Tech savvy and experience in IT sphere

- Experience doing content / keyword research using multiple sources

- SEO, PPC, Google AdWords, Content Management Systems

- Detail oriented with the ability to multitask, prioritize, and manage time effectively

- Ability to work both in a team environment and independently


 

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